In my experience, you will truly serve only what you love. Because service is love made visible. If you love friends, you will serve your friends. If you love community, you will serve your community. If you love money, you will serve your money. And if you love only yourself, you will serve only yourself, and you will have only yourself. So, no winning. Instead, try to love others, and serve others and hopefully find those who will love and serve you in return.